Aurel Identity

A mark cut from the building's own grid, used on the door, the reports and the carpet.

Client

Aurel Capital

Role

Naming, mark, wayfinding

Area

—

Year

2024

Location

Milan, Italy

The project

We drew the Aurel mark from the same grid that set out the headquarters, so the building and the brand share their proportions.

The wayfinding is carved into the stone at each landing rather than printed on signs.

The annual report, the stationery and even the carpet pattern use the same four measurements.

How it was made

Every decision came with a drawing and a price, agreed before the stone was cut.

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